Diaper backward spells repaid. Think about it.

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.

Schizophrenia may be a necessary consequence of literacy.

Advertising is the greatest art form of the twentieth century.

The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.

The car has become an article of dress without which we feel uncertain, unclad, and incomplete.

The car has become the carapace, the protective and aggressive shell, of urban and suburban man.

A successful book cannot afford to be more than ten percent new.

The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.