The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.

Oral delivery aims at persuasion and making the listener believe they are converted. Few persons are capable of being convinced; the majority allow themselves to be persuaded.

The art of pleasing consists in being pleased.

That which proves too much, proves nothing!

People are usually more convinced by reasons they discovered themselves than by those found out by others.

Call the bald man, ''Boy;'' make the sage thy toy; greet the youth with solemn face; praise the fat man for his grace.

The object of oratory alone in not truth, but persuasion.

Would you persuade, speak of interest, not of reason.

Not brute force but only persuasion and faith are the kings of this world.

Nothing is so unbelievable that oratory cannot make it acceptable.